The Value of Wrapping Your Fleet in San Diego: A Case Study with Scout Distribution
In a competitive market like San Diego, brands are constantly looking for innovative ways to stand out. One highly effective method is wrapping a fleet of vehicles with custom branding. At Kenney Relic Sign Co., we specialize in transforming fleets into powerful marketing tools that are mobile, eye-catching, and cost-effective. Our Seamless™ process ensures that every wrap is delivered with precision, from concept to completion.
Scout Distribution: A Fleet Wrap Success Story
Scout Distribution, an independently owned craft alcohol wholesaler in San Diego, tapped into the power of fleet wraps to boost their brand visibility. We seamlessly delivered wraps for their truck fleet, showcasing craft beer brands like Figueroa Mountain, Calidad Beer, Harland Brewing, Eppig Brewing, Ogopogo, Famosa, and Pedal Haus Brewery.
With vibrant and dynamic wraps that featured the unique identities of these brands, Scout Distribution was able to turn their delivery fleet into moving billboards. Every truck on the road became an advertisement, engaging consumers in every corner of the city—without the limitations of stationary ads like billboards.
Why Fleet Wraps Are a Smart Investment for San Diego Businesses
1. Unrestricted Advertising:
Unlike traditional billboards, vehicle wraps don’t require permits or adherence to strict city codes. San Diego is known for its stringent outdoor advertising regulations, making vehicle wraps a perfect alternative to static signage. Wrapping a fleet lets your brand travel throughout the city, engaging potential customers where they live, work, and shop.
2. Mobile Marketing on the Go:
Fleet wraps allow you to advertise wherever your vehicles go. Whether your trucks are making deliveries or parked in high-traffic areas, they’re generating impressions. Research shows vehicle wraps can generate between 30,000-70,000 impressions per day, making them one of the most cost-effective forms of advertising.
3. Cost-Efficiency:
Compared to traditional advertising like billboards or TV ads, vehicle wraps are much more affordable while providing a high ROI. The cost per thousand impressions (CPM) for fleet graphics can be as low as $0.15, giving you a greater bang for your buck when compared to other forms of media.
4. Flexibility & Durability:
Fleet wraps are not only eye-catching but also incredibly durable. They protect the vehicle’s surface from scratches and damage while remaining vibrant for years with minimal maintenance. And since they’re customizable, you can easily update your wrap as your branding evolves, without the need to replace entire ads like billboards or static signage.
A Seamless Process for Perfect Results
Kenney Relic Sign Co.’s Seamless™ process ensures that each vehicle wrap project is completed to perfection. From initial design through in-house manufacturing and expert installation, we guarantee flawless execution, high-quality craftsmanship, and timely delivery. Scout Distribution’s fleet is a prime example of how effective a well-designed and expertly executed wrap can be for boosting brand presence across the city.
If you’re looking for a high-impact, mobile advertising solution in San Diego, consider the power of fleet wraps. Contact Kenney Relic Sign Co. to learn how we can help transform your fleet into a moving advertisement that drives business results.
Ready to Take Your Fleet to the Next Level?
Reach out to our team at Kenney Relic Sign Co. today and let’s discuss how our custom vehicle wraps can give your brand maximum exposure in San Diego.


















